OREANDA-NEWS. May 2, 2012.  Jet Airways’ JetPrivilege programme - India’s largest frequent flyer programme, has swept the annual Freddie Awards 2012, held in New York, by bagging a prestigious treble. In doing so, JetPrivilege won in three categories namely ‘Program of the Year’, ‘Best Promotion for Earning –The JetPrivilege -Trip Advisor Promotion’ and ‘Best Customer Service’ in the Middle East/Oceania/Asia region. The Freddie Awards are widely regarded as the most important awards of their kind in the airline industry in the area of customer loyalty programmes.

 Mr. Siva Ramachandran, Regional Vice President Americas, Jet Airways, received the awards on behalf of the airline at a glittering ceremony in New York on April 26, 2012, in the presence of intthenal dignitaries from the travel and trade industry.

 Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said “The unique treble by the JetPrivilege team at the Freddie Awards 2012 gains significance when one considers that these are indeed the the most respected and coveted awards in the travel loyalty segment. Since the voting for these awards is by the guests themselves, it reinforces our commitment to offering our guests the very highest levels of customer service, while enriching and adding value to their lives through various strategic partnerships with some of the leading brands in the world, across segments- from retail and hospitality to publishing and telecom."

 The airline had previously been honoured at the Freddie Awards for five consecutive years, from 2004 to 2008, in the Japan, Pacific, Asia and Australia region. Introduced in 1988 by Inside Flyer magazine's Randy Petersen, the Freddie Awards have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry.