OREANDA-NEWS. May 2, 2012. Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting, and business solutions organisation, announced the launch of its Digital Publishing Platform at MarkLogic World 2012 in Washington, DC.

Publishing and information service providers see immense potential in developing new global revenue streams by quickly delivering content through multiple digital channels. As a result, the traditional product-centric workflows in multiple silos need to transform to content-centric workflows that break the silos of content and processes to deliver a digital experience to its customers. TCS’s Digital Publishing Platform will enable publishers to create, manage, distribute, optimise, and monetise content assets across multiple repositories and build workflows that help create digital products at a rapid pace and distribute through multiple channels seamlessly.

"Rapidly changing content consumption patterns are pushing the publishers and information service providers to transform into digital enterprises. Digital enterprises provide dynamic content as product, produced through a flexible digital workflow, and transacted using digital business and delivery systems,” said Kamal Bhadada, global head, media and information services industry vertical, TCS. “There is an urgent need for firms to transform into digital enterprises and fully exploit the opportunities provided by the digital world. Our Digital Publishing Platform provides a central foundation to the firms for their digital transformation journey.”

The Digital Publishing Platform enables publishers and information services firms to:

Improve integration with their customer’s content workflow due to the adoption of industry standards and service-based implementation approaches.

Liberate the content present in heterogeneous sources and unify the view of content to maximise reuse, repurpose and monetisation.

Implement it as a bespoke or add-on solution due to its componentised, loosely coupled nature.

Enable granular access and rule-based aggregation of content to facilitate on-demand publishing through the use of XML first approach.

Improve collaboration and transparency within the enterprise.

Based on best-of-breed technologies, industry best practices and standards, the Digital Publishing Platform can be extended or integrated into individual customer's current system landscape enabling maximal leveraging of the invested IT assets.

“TCS is committed to the publishing and information services industry and has provided solution frameworks and platforms to help the industry address its market challenges and manage the ‘Create to consume’ lifecycle of its content assets. We believe that our Digital Publishing Platform will significantly enhance the flexibility and reduce the time-to-market for the content publishers," added Mr Bhadada.