OREANDA-NEWS. April 27, 2012. BalticMiles, a multi-partner loyalty programme created by the Latvian national airline airBaltic, has been recognized as amongst the best loyalty programmes globally, winning two Freddie awards, which have the same status in the loyalty industry as Oscars for filmmakers.

Gabi Kool, Chief Executive Officer of BalticMiles: “Every year, major global carriers are the recipients of Freddie awards for their loyalty programmes. For the first time in history these prestigious Freddie awards go to a loyalty programme of an airline the size of airBaltic. Moreover, airBaltic was among only four airlines globally, whose loyalty programmes won multiplate awards. This is a global recognition for our hard work and innovation, and the first ever award that BalticMiles has received. I would like to thank all BalticMiles members and partners – this is our collective achievement!”

Last night in New York, BalticMiles received two Freddies for “Best Elite Programme” and “Best Redemption Ability”. BalticMiles was awarded in these categories in Europe/Africa region.For the “Best Elite Programme” there were four nominees – airBaltic BalticMiles, Lufthansa Miles & More,  British Airways Executive Club, Turkish Airlines Miles&Smiles.

Only four airlines globally received multiple Freddie awards for their loyalty programmes – airBaltic, Lufthansa, American Airlines, and Etihad.

BalticMiles is the first multi-partner loyalty programme in the Baltic States. It was launched in October 2009. BalticMiles offer various ways of earning points in more than 11,000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty parlours and spa treatments, health care, telecoms and finance as well as while shopping with more than 400 international brands in the online store of BalticMiles. Afterwards the points earned may be spent on free flight tickets, leisure time activities and adventure, on music downloads or on products chosen from the wide range of more than 3000 different products available on the website www.balticmiles.com. BalticMiles programme offers the opportunity to donate points for various charitable causes.

airBaltic serves 60 destinations from its home base in Riga, Latvia. From every one of these, airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.