OREANDA-NEWS. April 24, 2012. All Ukraine initiative "Root for clean city!" of "Coca-Cola Ecofan" project is designed to reveal the true ecofans among Ukrainian drivers and give them the opportunity not only to express their own eco-outlook to the remaining road users, but also get gifts for their cars, reported the press-centre of OKKO.      

The project is starting on April 17, 2012 and will last 4 weeks throughout Ukraine. Within a month, every driver-ecofan by visiting any environmentally friendly filling station network "OKKO" will get the label on the bumper with the inscription "I root for clean city!" and it gently remind other drivers about the importance of responsible environmental practices and to each other.

"To achieve success in the fight for a clean environment is possible only when each individual citizen and all of us would become more responsible for the environment and each other - said the press secretary of "Concern Galnaftogaz" Oles Pogranychnyy. - During the campaign in our filling stations "OKKO", besides the stickers, you can get useful information about how tiny but important decisions in your home or at work will help our cities become cleaner. This is a good example when small decisions lead to big changes".

Who is this driver-ecofan?
He loves and is proud of his city; he cares about its purity and calls to the others:
- Throws garbage in the bins, not from the car window;
- Saves natural resources of his city: economically uses light and water, sorts garbage, uses energy-saving lamps and rechargeable batteries to store energy;
- Behaves politely on the road: does not stand with the engine wound up at playgrounds, does not park his car in no intended for this places, gives the way with a smile;
- Whenever possible he prefers walking.

At the end of the campaign organizers plan to present special gifts to active participants for their cars. To become a driver-ecofan and a member of the lottery, you must do only 3 steps:

1. Get a sticker in filling stations "OKKO" or fill the questionary in the portal "Autocentre" www.autocentre.ua to get stickers by mail;

2. Put a sticker on the bumper of your car and make a picture;

3. From April 17 till May 15 post your pictures on the wall of the ecological community Facebook or Vkontakte and automatically join the lottery to get gifts for your car - one of 20 certificates per 100 liters of fuel "OKKO" or a car trunk for trips in clean Ukraine.

The winner will be selected randomly by a computer program at http://www.random.org/.

"The "Coca-Cola Ecofan" project for its active role has already consolidated a huge number of eco-activists throughout Ukraine, and by action "Root for clean city!" we want to include car community in our project. We believe that among Ukrainian drivers a lot of people share our values, so we look forward to their active participation. And we are confident that they will be happy to remind all Ukrainians that it is actually easy to be responsible" - says Olesya Zhulynska, director of public relations company "Coca-Cola Ukraine", the initiator of the "Coca-Cola Ecofan" project.