OREANDA-NEWS.  April 18, 2012. A solemn award ceremony “THE BEST BRAND/EFFIE 2011” Prize was held in Gostiny Dvor. Ingosstrakh Insurance Company won the third prize in the category “Financial organizations. Products and services. Insurance” and became the only insurance company among winners, reported the press-centre of Ingosstrakh. 

Among guests and people invited at the solemn ceremony there were the first persons of business, company heads, entrepreneurs, representatives of state authorities, mass media, science and art, politicians and deputies. Ingosstrakh Insurance Company was awarded by Vladimir Zhirinovsky, the State Duma Deputy, who is a regular guest of the event.

Ingosstrakh Insurance Company was awarded to the laureate title for a successful advertising campaign under the general name “Good People” which started in October 2011 and was targeted at promotion of the retail services: motor insurance and property insurance. The campaign’s creative idea and the concept were made up by Instinct agency and media placement was provided by Optimum Media OMD Group.

THE BEST BRAND/EFFIE is an annual award honoring the major outstanding achievements in brand building on the Russian market. THE BEST BRAND/EFFIE estimates the projects realized on the Russian market by following the demands placed on effective marketing strategies in the whole world. It will be recalled that Ingosstrakh Insurance Company has already become a winner in the contests THE BEST BRAND/EFFIE 2007, 2009 and 2010.

In the course of its activity, Ingosstrakh Insurance Company received many prizes and awards. It is the only Russian insurance company which since 2005 has been constantly listing in the ranking of the 40 most expensive Russian brands. In May 2011, Ingosstrakh Insurance Company was recognized a winner of the National Prize “Golden Diploma” for informational openness and professionalism.

In June, Ingosstrakh Insurance Company won the Seventh Financial Annual Public Prize “Financial Elite of Russia 2011” in the nomination “Grand Prix: Insurance Company of the Year”. The company has been recognized as a laureate of this contest for 6 years running. In July 2011, the insurance company became a winner of the All-Russian Insurance Prize “Golden Salamander” in two main nominations: “Quality of the Insurance Services 2010” and “Informationally Open Organization of the Year”. It should be observed that Ingosstrakh Insurance Company has already become a laureate of this prize in 2008, 2009 and 2010. In October 2011, Ingosstrakh Insurance Company became a laureate of the “Financial Supermarket 2011” Prize in the nomination “The Best Motor Insurance Company”. In November 2011, Ingosstrakh Insurance Company won the Fourth Annual Public Contest for the prize “Financial Gem of Russia 2011” in the nomination “Motor Insurance Leader”. Also, Ingosstrakh Insurance Company was awarded by Expert RA within the framework of the Fifth Annual Top-Managers’ Forum “Future of the Insurance Market”. The company won in the nominations for the lead in motor CASCO insurance, airspace risks and high quality of the risk management. In addition, Ingosstrakh Insurance Company was awarded in the Seventh Annual Forum of the major Russian companies “Expert 400” for informational openness.