OREANDA-NEWS. April 18, 2012. A press-conference was held in Moscow devoted to the official launch of the Russia-wide music projects – RED ROCKS concert tour under the auspices of the Sochi 2014 Cultural Olympiad and RED ROCKS “Music of the Future” project. The event was held with the participation of the Sochi 2014 Organizing Committee, Sberbank of Russia and MACHETE music label, reported the press-centre of Sberbank.

Within the Sochi 2014 Cultural Olympiad's Year of Music, RED ROCKS TOUR will rally all famous Russian and foreign musicians and fans for joint creativity. The general partner of the project is Sberbank. For 2 years, 40 cities of Russia will host a series of large-scale concerts with the participation of world stars. The tour is starting in April in the south of the country where its first city will be Rostov-on-Dom on April 15. After that, the festival will go to Stavropol and Volgograd, and then roll over the whole country like an avalanche. Everyone can take part in choosing the headliner of the concert in their city through open voting on the special website of Sberbank devoted to Olympic projects (sochi2014.sberbank.ru).

At the same time, an online program "Music of the Future" will be released in the Internet. The Anthem of the fans of the XXII Olympic Games of 2014 in Sochi will be created and recorded live during the program’s air time to the view of a million’s audience. The bold creative project has already started to gather materials for the future anthem from all around the world. All sounds gathered will be recorded and accumulated as electronic samples, and all can make their contributions to such base: experienced musicians and young talents, show business stars and beginner sound hunters.

Yaroslav Maly, leader of TOKiO and MACHETE groups, projects’ thought inspirer:

“The idea of RED ROCKS is to unite the music fan community under a single Olympic movement. All projects (the festival, the national tour and the online program) have all the chances to interest their audience: modern music, interactive technologies, celebrities who eagerly share the know-how of music, art without any time and space constraints penetrating through the borders of genres and styles."

Dmitriy Chernyshenko, President of the Sochi 2014 Organizing Committee:

“The Sochi 2014 Cultural Olympiad is, without doubt, a unique project we are justifiably proud of. The mission of the Sochi 2014 Cultural Olympiad is to preserve and augment Russia’s cultural wealth, involve every citizen in the grand festivity and present all the diversity of Russian culture, including RED ROCKS, to the guests of the 2014 Games as another cultural layer of modern Russia, the music of new generation and freedom of creativity and self-expression."

Stanislav Kuznetsov, Deputy Chairman of the Management Board of Sberbank of Russia OJSC:

“For Sberbank as the General Partner of Sochi 2014, it is important to support the projects that would help to involve the maximum number of Russians in the Olympic movement and enable practically everyone to “feel” the Games even today. The Red Rocks projects do have such potential. RED ROCKS TOUR will make a music holiday for the people of 40 Russian cities, and RED ROCKS “Music of the Future” will unite all in the common cause of writing the Anthem of the fans of Sochi 2014, allowing everyone to preserve his/her creative individuality.”