OREANDA-NEWS. April 11, 2012. SPI Group has announced the appointment of Nigel Bath as Asia Pacific Regional Director. In his new role Nigel will be responsible for the pan-regional commercial development of the SPI Group portfolio, with a strong focus on Stolichnaya® Premium vodka and the ultra-luxury elit™ by Stolichnaya®.

Robert Cullins, Global Commercial Director of SPI Group comments on the new addition: "Nigel’s previous Asia Pacific experience – coupled with deep expertise within the beverage industry – will be instrumental in developing Stolichnaya Premium vodka and elit by Stolichnaya within key markets and further building its regional and global success. I am very pleased to be welcoming Nigel to the group."

Nigel joins SPI Group from Del Monte Asia, where he was Managing Director of the region. Previous to Del Monte, Nigel spent over two decades in Asia Pacific, where he held increasingly senior roles with Diageo, Pernod Ricard/Seagram and Coca Cola.

Originally from the UK, Nigel will be based in the new SPI regional headquarters in Singapore.