OREANDA-NEWS. April 06, 2012. Recently, The British magazine The Banker released the ranking list of the "Top 500 Banking Brands 2012". Agricultural Bank of China Limited (ABC) ranked 18th in global banking industry with a brand value of USD9,929 million which rose by 5 than 2011, reported the press-centre of ABC.

The "Top 500 Banking Brands" is a widely recognized and highly authoritative brand value ranking in the global financial industry, and is jointly launched every year by The Banker and the well-known British independent brand valuation consultancy The Brand Finance. It calculates the brand value of each bank by analyzing its financial data, market influence, brand discount rate and other factors.

Since coming into the market listing, under the "market-driven, customer-oriented and profit-targeted" operating philosophy and based on its outlet network with wide coverage and large customer base, ABC has put into full play its unique advantage of urban-rural linkage and deepened restructuring and operation transformation. These efforts contributed to the rapid expansion of its business scale, constant improvement of its development quality and noticeable boosting of its financial strength. In 2011, ABC ranked 127th in the "Fortune 500", and according to its tier-1 capital, ranked 14th in "The Banker Top 1000 World Banks".

ABC always regards brand value as an important part of corporate value. With focusing on enterprise development strategy and facing both domestic and overseas markets, it integrated brand building into the entire process of product innovation and service improvement, and carried out efficient communication with customers in multiple channels. Through launching a series of brand marketing activities and multi-dimensional brand promotion such as the "Spring Activities" retail business comprehensive marketing activities and "Winning in the e-time" e-Banking brand tour, ABC embedded its core brand concept into people's general awareness, improved its brand value and enriched the brand content. Moreover, ABC actively performed its social responsibility, combined brand building with performance of corporate social responsibility, and carried out public welfare activities in accordance with the corporate realities to promote the brand reputation.

Striving towards its prospective target of building a top commercial bank featured by targeting Sannong (agriculture, rural areas and farmers), urban-rural linkage, integration into the world and diversified services, ABC actively responded to the integrated and complex high-end financial demand. By providing all-round package financial services, ABC boosted the brand promotion, improved brand reputation and loyalty, elevated its attraction, penetration and influence in domestic and overseas markets, and developed itself into a century brand aged bank.