OREANDA-NEWS. March 26, 2012. Sharp Corporation held a press conference to explain its document solutions business in China.

Nobuyuki Sugano, Senior Executive Managing Officer and Group General Manager, China Group, outlined Sharp’s document business plans for China and talked about the April 2012 start of production on new manufacturing lines at Sharp Office Equipments (Changshu) Co., Ltd. (SOCC).

 Demand is growing for color-capable MFPs in Europe, North America, and China as well, and the new lines at SOCC’s second plant will be dedicated to these machines. SOCC will thus play the role of key supply base, not just for China but for other world markets, too.

 The journalists also heard about Sharp’s plans to create an autonomous system for China encompassing everything from product planning to after-sales service, products made especially for the Chinese market, and a sales and service network covering the entire country.

In addition, Sharp explained its plans to boost solutions business with its interactive whiteboards etc. for markets towards Shanghai, Beijing, and other major metropolitan areas by maximizing existing MFP sales channels in China.