OREANDA-NEWS. March 20, 2012. China’s Independent passenger vehicle export champion Chery achieved record exports of 160,200 units in 2011. In 2012, Chery keeps walking and is renewing the legend. According to Chery’s recent export data, Chery exported 11,035 units in February, up 56.7 percent year on year, extending the momentum of rapid growth in January, getting off to a flying start, and marking a firm step towards Chery’s annual export target. Chery’s export data in February show two distinguishing feature: on one hand, the proportion of products directly manufactured abroad to those exported by Chery raised constantly to 55.5 percent; on the other hand, the export structure was further improved, with the export contribution of competitive models like Tiggo, A3 and Fulwin 2 soaring to 73.7 percent.

When Chery continued its overseas expansion and switched from “going out” to “going in”, its overseas manufacturing bases constantly released production capacity and its capability of adaptive development and secondary R & D targeting local markets was further improved. So far, Chery has had manufacturing bases in existence and under construction. Aiming at different market demands of neighboring countries, Chery has been conducting localized overseas R & D and production to further push forward its process of overseas “localization”, thus increasing production and sale scale.

Localized overseas production and secondary development has not only reduced logistics and tax costs, but also brought manufacturing bases closer to local market terminals and to actual demands of local customers, and made products recognized by more overseas consumers. Chery’s unremitting efforts paid off with brilliant sales performance in regions such as Central and South America, West Asia, Russia, Ukraine and Central Asia, Asia-Pacific region and Australia, and the Middle East. Also, market sales in countries like Brazil, Russia, Ukraine, Venezuela, Uruguay, and Iran maintained stable growth.

At the same time, Chery’s export structure was further optimized, and the proportion of high-tech and high-value-added models has been increasing. Sales of models like Tiggo, A3 and Fulwin 2 have been growing, and some models have become dominators and “new favorites” among similar competitors. These new-generation models of Chery have progressively earned praise from a great number of overseas consumers for their leading technology and outstanding quality, showed tremendous strength and enhanced Chery’s local brand influence.

In the past, Chery developed overseas markets by “going out”, grew out of nothing and became strong, but now, under the guidance of the new strategy of “going in to take root”, Chery is deepening overseas cooperation through product localization, personnel localization and cooperation localization, to further optimize its export structure, make effective communication with and gain recognition from overseas consumers, thus accomplishing the permanent prosperity of Chery’s overseas markets.