OREANDA-NEWS. March 19, 2012. Fujitsu is delighted to announce that it has achieved Silver in Business in the Community’s (BITC) 2012 Corporate Responsibility Index (CRI), the UK’s leading voluntary benchmark of corporate responsibility.

Over a decade of practicing responsible business practices, 350 organisations have demonstrated how implementing and managing a systematic approach can help companies accurately measure, manage and shape their social and environmental performance.

In the last ten years since the CR Index launched there have been substantial shifts in how companies integrate responsible business into their operations, along with a growing recognition of the role of business in society and the potential to be a force for good:
In 2002 only 61% of organisations integrated corporate responsibility (CR) into their overall strategy compared to 90% in 2012
A 49% increase in companies linking remuneration and bonuses with targets (24% to 73%)
In 2004 only 65% of companies regularly discussed all main corporate responsibility areas at board meetings. By 2012 this had risen to 92%
The quality of reporting CR has increased from 41% in 2004 to 73% in 2012

The CRI helps companies to integrate and improve corporate responsibility throughout their business operations.

Achieving Silver means that Fujitsu conducts effective stakeholder engagement, has the right processes in place in order to identify and manage risks and opportunities. Silver performance band companies also tend to have reliable baseline data which enables them to demonstrate both management and performance improvement.

Fujitsu scored 100% for Corporate Strategy, including corporate vision and values, CSR principles, leadership responsibilities, leadership reporting, advocacy, risk management process and policies.

Commenting on its ranking, Juliet Silvester, head of CSR programmes, Fujitsu UK & Ireland, said: “Corporate responsibility has long been part of Fujitsu’s DNA at a global and local level. This is something that is driven from the top in the UK and Ireland, not least through our CEO Duncan Tait’s personal support of BITC initiatives such as the Business Connectors programme.”

Stephen Howard, chief executive, Business in the Community said: “I congratulate Fujitsu on achieving Silver in the 2012 BITC Corporate Responsibility Index. The CR Index has helped to highlight clearly those best practice examples that bring to life in a powerful way what integrated responsible practice really looks like. As we celebrate 10 years of our CR Index it has given me great pleasure to witness each company’s responsible business journey and the transformations they are making both within their businesses and the impact they have in our communities”.