OREANDA-NEWS. March 14, 2012. The project of integration of the Russian insurance companies ROSNO, Allianz IJSC and Progress-Garant, owned by the international financial holding Allianz SE, has entered its final phase: rebranding. Since April 2012, the consolidated company OJSC IC Allianz will operate in the market under its new brand, reported the press-centre of ROSNO.

Being one of the largest and oldest finance and insurance giants, the Allianz has its brand enjoying huge influence and authority in European countries and other countries of the world. For decades, the company has been following a solid and farsighted brand development strategy. The rebranding in Russia is an important part of Allianz’s global policy aimed at establishing a uniform image of the Group’s companies across the globe.

The commenced rebranding has already resulted in significant exterior changes, such as new logo, corporate style, and office decoration. Along with the company’s image, modernization will affect its internal business processes and customer service approaches; new products will also be developed. This March, the company launched the process of revisualization of offices and sales outlets throughout Russia.

Mr. Hakan Danielsson, President of OJSC IC Allianz, noted: "The process of consolidation of Allianz’s assets in Russia, which we started in the summer of 2011, has come to its logical conclusion — rebranding. We timed the brand change properly — now we have got real opportunity to show that the consolidated company has become larger, stronger, more reliable, and that it has all it takes to achieve leadership in the Russian market. In course of rebranding, we must familiarize the Russian consumers with Allianz brand, improving their brand awareness as much as possible, and explain what additional advantages have they got thanks to ROSNO adopting the brand of the world’s finance and insurance leader".

By now, a solid platform for rebranding has been prepared in Russia, which will, in the short-term, enable achieving the expected results and gaining consumer recognition.

"Our shareholder has been customarily bringing local brands under the umbrella of the parent Allianz brand which is well known within the international financial community and consumers in over 70 countries", noted Mr. Artashes Sivkov, Member of the Board of OJSC IC Allianz. — The launch of the new brand in Russia will enable IC Allianz to make full use of the international expertise and initiatives of the global Allianz conglomerate in all business directions and ensure maximum conformity to strict requirements of today’s consumers to insurance services".

In 13 RF subjects serviced by the Privolzhskaya Directorate of OJSC IC Allianz, updates will affect in total 63 offices, including 23 sales outlets in the Nizhny Novgorod Region, 14 in the Saratov Region, and 7 in Samara. Furthermore, two offices — one in Ufa and another in Penza — will celebrate relocation, moving into more customer-friendly places.

"The improvement of the office’s operation, opening of new sales outlets within the newly consolidated company aims to bring our clients closer to the international risk management standards. The offices are located in busy, but easily accessible places. The consumers are serviced by professionals able to provide competent advice on any type of insurance and select an optimal insurance protection program. Our primary objective is to set new quality standards in the regional insurance market", states Mr. Alexander Yemelin, head of the Privolzhskaya Directorate of OJSC IC Allianz. "In the running year, we mainly aim our efforts at developing comprehensive insurance, increasing our market share in personal property insurance, agricultural risks insurance and insurance coverage of liability of owners of hazardous facilities. At the same time, our main reference point is improvement of customer service level. I am confident that we will cope with these challenges. The entire unique potential of our shareholder — extensive international expertise, financial reliability, wide variety of products — will be used to create key advantages for our clients in the Povolzh’e regions".