OREANDA-NEWS. March 13, 2012. In the second half of 2011 marketing experts of Stoylenskaya Niva in cooperation with Top of Mind Marketing Research & Consultancy company pursued a research of customer demand in consumer size package flour market. Inter alia, the test revealed the fact that high income consumers have a wide knowledge of existing types of flour and rich consumption experience, and more than 80% of respondents relegated Frantsuzskaya Shtuchka trademark as the premium class flour. The final results allowed agricultural holding specialists to adjust market conduct strategy, to define consumers’ current preferences and the target group segment which the new products of Stoylenskaya Niva are planned for.

According to the conclusions of the research conducted, Stoylenskaya Niva has already launched the output of Tselnozernovaya wheat flour under Frantsuzskaya Shtuchka trademark. The new product was launched into production in December of 2011. The flour under Frantsuzskaya Shtuchka trademark is produced from whole-wheat grain, that is why all the bioactive substances, vitamins, amino acids, microelements remain in it. Moreover, the flour contains high concentration of cellulose and is going to be particularly popular among the consumers adhering to healthy eating rules.

Besides Tselnozernovaya wheat flour, the assortment line of Frantsuzskaya Shtuchka trademark includes Extra wheat flour, Sverhbelaya wheat flour and Dlya Hlebopechki wheat flour. The package of each kind of flour differs in colour: goldish colour is used in Extra flour package, Sverhbelaya wheat flour has silvery package, the package of Dlya Hlebopechki wheat flour is coloured in bronze and the package of Tselnozernovaya is green. All the abovementioned products are produced in two-ply glossy packages, 1 and 2 kilos in weight.

In the near future specialized kinds of flour from various grain crops (buckwheat, rice, maize, oats, etc.) will appear under Frantsuzskaya Shtuchka trademark.

Olga Turundaevskaya, Director of Marketing Department of Stoylenskaya Niva AIC: The first place in production of aromatic bread, light croissants and buns, delicate fancy cakes historically belongs to France. In many respect this was the reason of the fact that we decided to combine the best technologic achievements in flour production under Frantsuzskaya Shtuchka trademark.

Additional information:

“Stoylenskaya Niva” Agro-Industrial company” was founded in 2000 and currently is one of the largest holding companies of agro-industrial sector of the country. The Bread Bakery Division of Stoylenskaya Niva include 13 bread bakery plants, the Grain Processing Division consists of 4 enterprises. Stoylenskaya Niva steadily holds leading positions in production of bread bakery products, flour and compound animal feedstuff.