OREANDA-NEWS. March 09, 2012. Banco Bradesco S.A. ("Bradesco"), in addition to the Notices to the Market disclosed on 3.28.2011 and on 1.17.2012, announces to its shareholders, customers, employees and to the market in general that the process to launch its ADRs Program backed on common shares is in conclusion phase.

The Program shall be implemented in the U.S. market, from 3.13.2012 on, with the following characteristics:

Sponsor: Banco Bradesco S.A.

Program Level: II

Depositary Institution: The Bank of New York Mellon

Custodian Institution: Banco Bradesco S.A.

Type of shares: Common, book-entry

Ratio of shares and ADRs: 1 common share per 1 ADR

Ticker: BBDO

Investors who wish to be holders of ADRs must contact their brokers.

Bradesco notes that the launch of the program will not represent capital stock increase or issuance of new shares and reaffirms that the program will not change the control structure. The initiative aims to extend the alternatives of access to its common shares, particularly to investors domiciled abroad, fostering the liquidity increase and valuation of shares issued by Bradesco.