OREANDA-NEWS. March 05, 2012. More than 22,000 fans on Facebook and numerous  followers on Twitter later, 'Valueabled.com', Tata Steel's unique attempt to  trigger a debate on the role of values in Indian society, has now unveiled a  new avatar complete with new sections and new means of accessing the site,  including a WAP version and Tablet Application. Having launched the site last  year, valueabled.com has now reached critical mass for us to be expanding our  reach and appeal to a whole new set of visitors who would now be able to  participate in this unique internet initiative. Most of these changes have been  triggered through the website's fans and followers who, over the past few  months, have been helping us expand this canvas to reach out to an even larger  audience in the virtual world.

The website's design has been enhanced  to give visitors the experience of an interactive world. It has a completely  new interface where visitors can read, debate, poll and get to see what `Valueabled'  is happening around them.  It showcases,  talks and guides the youth to Values that shape our lives today.

'Valueabled.com' will help visitors explore a virtual nation of  values namely 'The Values Nation' where one can explore all things Valueabled, like 'Values Library' which helps  visitors find all past posts and can post their additions, 'Valueseum' allows  visitors to see Tata Steel and other Tata Group campaigns and, to add to the  excitement, the website brings 'Values Arcade', a unique platform where  visitors can play games centered around values. They can also sign up as  'Valuezens' and, by engaging in the various activities, earn 'Value Points'  that can be redeemed for various rewards.

The WAP avatar of the website  facilitates reach to millions of mobile phones that are increasingly becoming  home to all online content. In addition, 'Valuesapp', a recently launched Tablet  Application for all iPad visitors which was also demonstrated at the Jaipur  Literature Festival 2012, can now be downloaded from the website. It sports a  collection of all that is 'Valueabled' on myriad subjects, stories on values  from around the world and also has a comprehensive almanac of campaigns from  Tata Steel and other Tata Group companies.

India currently has millions of desktop  and mobile internet users. Over the years,  Tata Steel has been at the forefront through practice as well as through its  numerous campaigns to reinforce the value system among the Indian masses at  large. Towards this end, and with a view to reaching out to a wider audience,  Tata Steel is now exploring new communication platforms in the Digital medium.  The website, the Facebook and Twitter pages, as well as the online polls and discussion  forums will serve as touch points for stakeholders to make themselves and their  opinions heard on values and beliefs. All this is in line with the Tata ethos  and commitment to social responsibility as the foundation of business nurtured  over 144 years.