OREANDA-NEWS. March 02, 2012. According to the study held by NOKs fishes dedicated to the relationship of banks with the media in 2011 Kreditprombank became one of the winners in the category “Promotional offers in the banking market” on the complex indicator of qualitative characteristics of media resonance, reported the press-centre of Kreditprombank.

Thus, the promotional campaigns of the bank in domestic mass communication directed on promotion of the promotional products and services were recognized by experts as one of the most qualified and effective. It was estimated media activity of all 39 banks included into the first and second groups last year according to the NBU’s classification.

The study was conducted within the framework of the nationwide project “MediaVERShKY”, the purpose of which is to identify those financial institution that are working the most creatively and effectively on the formation of self-image through the media tools.