OREANDA-NEWS. March 01, 2012. PJSC Ukrsotsbank that works under the UniCredit Bank TM, achieved the first place in several positions of media engagement banks’ rating that was composed by NOKs fishes company. In particular bank gained leading positions in ‘Media coverage of reputational block Business  themes’ and ‘Media coverage of reputational block Products and Services themes’ on the numbers of publications and acquired the status of Resonance Giant.

The research under the MedyaVERSHKY project is related to relations between banks and investment companies with media in 2011.

The purpose of the MedyaVERSHKY project is to define annually among the largest and major banks (according to NBU classification) the most creative and effective according to the image creation by means of Media tools.

Anna Slusarenko, Head of Corporate and Identity Department: We were not surprised by the results, as our team has been working hard during this year on banking products promotion, creating interesting and informative banking news. Such projects as UEFA Champions League Trophy Tour, National sponsorship of Euro 2012, rebranding of the bank with 20-year history, announcement of the future merger of two banks that belongs to UniCredit and the multitude of interesting product proposals for consumers allowed the PJSC Ukrsotsbank to stay of interest to its clients and partners. We are sure that in 2012 PJSC Ukrsotsbank will be even more powerful trend- and newsmaker of the market.

It should be also mentioned that several years in a row PJSC Ukrsotsbank is the leader among banks in the number of placed advertising materials in press, according to the research data of GFK marketing company of Ukraine.