OREANDA-NEWS. March 01, 2012. A discussion “Brand creation: success in details” with Mikhail Kusnirovich, Head and Founder of Bosco di Ciliegi, founding partner of the SKOLKOVO business-school, took place on the SKOLKOVO Campus. Being the founder of one of the most successful Russian brands Mr. Kusnirovich shared with potential students his experience in business creation and development, talked about how it is possible to combine the beloved enterprise and life itself, family and work and how to turn work into a family.

Among the meeting guests were potential entrants for the SKOLKOVO MBA and EMBA programmes. At the table together with Mikhail Kusnirovich the school graduates Anna Shaikhutdinova (MBA-2) and Eliza Fisherman (MBA-2) were seated; at the time they were his mentees as within the MBA programme Mr. Kusnirovich helped them as a mentor. At the meeting Mikhail Kusnirovich spoke particularly warmly about the projects of the graduates (both of them are now developing their start-ups) and assured to support them.

As Anna Shaikhutdinova answering the question, “How does a real SKOLKOVOvite look like?” said that he or she is “unappeased, too self-assertive idealist who believes that he or she may change the world around”, Mr. Kusnirovich confessed that he was happy that “students have outdone the master”. As he said, “It was worth doing”. Also present at the table Irina Prokhorova, director of business development at SKOLKOVO, added, “In case you recognize yourself in that description and are searching as well, you can definitely be our student”. And the question why she herself is so enthusiastic about the school was answered as follows, “Seating next to them [founding partners] and feeling the energy and drive emanating from them you strike yourself”.

The Executive MBA programme was presented by Evgeny Larionov and Alexey Voronin, students of the third EMBA class, who have just had their graduation party, namely, on February 11th. Evgeny and Alexey shared their opinions concerning education at SKOLKOVO, talked about the new projects that have been launched in the course of studying at the business-school, notably, one of them – with a partner they met there, about how their approach to business has changed and got new acquaintances.

The meeting ran in an extremely warm and hearty atmosphere. And it didn’t finish even after the official part as right after the end Mikhail Kusnirovich, Irina Prokhorova and graduated found themselves squeezed in a circle by the business-school guests who were exchanging business cards and impressions.