Kyivstar Won Gold of Effie Awards Ukraine 2011
OREANDA-NEWS. February 22, 2012. Effie Awards Ukraine, a professional advertising and marketing personality’s competition, announced the 2011 results. Kyivstar received two awards at once: a "gold" and a "bronze" in the "Communications Facilities and Services" category. This year 132 advertising companies took part in the competition, contending for awards in 18 categories, but the "gold" was awarded only in 8 nominations.
A solemn ceremony of awarding the winners of the prestigious Effie Awards Ukraine 2011 competition took place. The "Kyivstar" marketing communications won two awards at once in the "Communications facilities and services" nomination, a "gold" and a "bronze". In this way, Kyivstar became the winner in its category.
First, the "golden" place in the "Communication facilities and services" category won an updatedcommunications platform of the Kyivstar brand. The communication based on commercials with famous movie stars not just provided information about new rate offers and price discounts, but, with the added emotional component, it helped single out the Kyivstar brand from other brands in the telecoms market. The focus on the "dialogue with the viewer’s heart and not with his/her purse" was 100% correct. The decision allowed Kyivstar not only to become a market leader in marketing communications, exceeding the market average of all TV commercials and leaving behind the competitor companies, but it also gave the audience the joyful moments of watching exciting stories with your favorite movie actors.
There was also a "bronze" for the communication campaign on the Kyivstar and Beeline
Both campaigns were implemented by the Kyivstar team, with the participation of the Kyivstar Head of Marketing Nelia Uss and the Kyivstar Brand Manager Tetiana Svetlova, Adventa LOWE integrated marketing communications agency, and MEC media agency.
Nelia Uss, Head of Marketing Department, Kyivstar:
"Kyivstar,as the telecom market leader, is seeking not only to provide quality services to its customers, but at the same time to improve people’s lives and give them positive emotions, including those obtained from commercials watched. The receipt of two awards at once for two projects that have been sent to such a prestigious and respected competition is a pleasant recognition by our colleagues to us, as well as the confirmation of the positive feedback from our customers."
Svitlana Shynkarenko, Director, Adventa LOWE marketing communicationsagency:
"Creatinginteresting and high quality creative communications is our goal. Adventa LOWE is working for the customers" success. And getting well-deserved awards for effective campaigns is a fair result and confirmation of our professionalism."
Effie Awards is the largestinternational award in the field of marketing communications. The awards are granted for efficiency in advertising and marketing communications in more than 40 countries. In 2011, the Effie Awards Ukraine Competition received a record number of projects for participation: 132 advertising campaigns in 18 categories contended for the title of the most effective campaigns in 2011.
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