OREANDA-NEWS. February 20, 2012. PJSC Ukrsotsbank that operates under the brand name UniCredit Bank TM, appears in a new social network - Google +.

As it was mentioned in August 2011 PJSC Ukrsotsbank launched simultaneously official groups in three social networks: vkontakte.ru, odnoklassniki.ru, facebook.com.

Visiting these groups, clients are able to obtain detailed information about the Bank and its activities, ask any questions using the feedback form, which is immediately passed to the proper specialist and processed as quickly as possible.

In addition, one section of the group is focused on the activity of the Bank related to football. Due to the fact that UEFA and UniCredit Group has announced the extension of the sponsorship agreement for the UEFA Champions League until 2015, as well as the announcement of PJSC “Ukrsotsbank” the national sponsor of Euro 2012 in Ukraine, Bank regularly carries out campaigns, provides with news and prepares gifts that may be of interest to football fans.

Anna Slusarenko, Head of Identity and Communications Department:  UniCredit Bank TM continues to expand its presence in social networks according to its strategy of marketing communications as to increase of brand awareness. Emerging in Google + that is one of the most fast-growing social networks will allow Bank to expand communications platforms in the Internet. We understand that the visitors to this page will intercross with those from other social networks, however we are confident in getting new contacts.

Google+ is a project of social network from Google. Service provides with an opportunity to communicate through the Internet using special components: Circles, Themes, VideoMeetings, Mobile. When announcing the new launch Google claimed that the fundamental principles of the service are: users, privacy and live socializing.