OREANDA-NEWS. February 8, 2012. Bradesco is among the world’s ten most valuable financial institution brands, with USD S15.69 billion, according to the Brand Finance Banking 500 ranking (500 banks with the world’s most valuable brands), prepared by Brand Finance in partnership with the English magazine The Banker.

Bradesco is part of the ranking for the third consecutive time, ranking 9th this year, the highest position among the institutions domiciled in the BRICs - Brazil, Russia, India and China.

Based on a number of performance indicators, such as market capitalization, net income and profitability, the survey shows Bradesco Brand’s capability to become increasingly valuable regarding the attraction of new customers and generation of future results for its stakeholders.

Latin America Brand Finance CEO, Gilson Nunes, says that “Bradesco assured its position mainly due to the branch network expansion policy, and the brand represents a more and more valuable asset to attract new customers, within a country under economic growth and social mobility.