OREANDA-NEWS. February 7, 2012. Tata Steel bagged the ‘Best Sports Advertisement’ and ‘Best Corporate Involvement in Sports’ awards at the grand finale of NDTV’s ‘Marks for Sports’ campaign. This was celebrated with the ‘Spirit of Sport’ awards ceremony held at New Delhi on February 5, 2012. The awards were received by Sanjiv Paul, vice president, corporate services, Tata Steel, on behalf of the company, from India’s tennis legend Leander Paes and director general, Sports Authority of India, Desh Deepak Verma.

The ‘Best Sports Advertisement’ Award is an acknowledgement of Tata Steel’s corporate campaign that showcases the organisation’s involvement and commitment beyond steel making, featuring real-life achiever Deepika Kumari as the company’s ‘value ambassador’.

The ‘Best Corporate Involvement in Sports’ Award is a recognition of Tata Steel’s promotion of sports and nurturing of sportspersons by way of providing financial support and state-of-the-art training facilities.

Speaking on the occasion, Mr Paul said: “The award conferred on Tata Steel will further invigorate us to continue to serve the cause of sports and sportspersons in the country. In keeping with our philosophy of value creation and corporate citizenship through the excellence of our people, we will continue to nurture and promote more sporting talent.”