OREANDA-NEWS. January 24, 2012. The all-Ukrainian business conference 'Non-FoodMaster-2012: Retailer and Supplier: The Optimal Strategy of Work to Increase Sales' takes place in Kiev

The conference is expected to host over 200 owners and top-managers of retailers and producers of 'home improvement' commodity segment, a Ukraine’s leading 3PL operator UVK and the best independent experts of the industry, solution providers and major local media

The key subjects of 'Non-FoodMaster-2012' conference are:

The ‘home improvement’ commodity market overview. The key forecasts for 2012-2013. The forecast of consumers’ behavior for 2012

The overview of available trading spaces where to open new stores

Major shifts in procurement policies and retailers’ requirements to suppliers

Analysis of the investors’ interest to the ‘home improvement’ segment. Available financial instruments to develop retail and production

The key market players’ experience in providing effective retail formats in the ‘home improvement’ segment both in Ukraine and abroad

The valuation of competitiveness between retail players in the ‘home improvement’ segment

The valuation of development of the key sales channels of ‘home improvement’ merchandise. What should suppliers focus on?

Diversification. The experience of online trading • The instruments to develop the relations between a retailer and a supplier

The effective assortment policy of a ‘home improvement’ retailer. How to determine a potential for growth in assortment matrixes?

The principal instruments for a supplier to successfully enter and strengthen in modern trade

Private labels in the ‘home Improvement’ segment: opportunities for a retailer and a producer

Effective instruments for interaction with the consumer in the ‘home improvement’ segment, aimed at sales growth

The analysis of marketing budgets. Segmentation of most effective ad channels in the commodity segment

The role of logistics in optimization of costs of producers, retailers and distributors

The development of personnel at ‘home improvement’ chain stores: how to turn weak employees into front salespersons