OREANDA-NEWS. January 10, 2012.  Sony Corporation (“Sony”) today announced that it will launch the “PlayMemories” series, which enables users to enjoy high quality videos and photos on a variety of devices including LCD TVs, personal computers, tablets, and smartphones. It offers unprecedented ease of viewing and editing and sharing memorable video and photos content on various outlets as well as over its cloud service.

 Sony has been providing customers with a variety of digital cameras and camcorders for capturing moments of everyday life to professional situations as well as offering various post shooting products and services to enjoy their content. Under the concept, "Play More. All your Memories,” the “PlayMemories” series will realize an experience where users can enjoy their personal content across various devices. We will aim to enrich customer’s digital imaging experience not only during but also post shooting.

 The “PlayMemories” series consists of four solutions: PlayMemories Online for easily managing and sharing videos and photos overthrough the cloud, PlayMemories Home for organizing and editing content on a personal computer, PlayMemories Studio for organizing, editing and viewing on PLAYSTATION®3 (PS3®); and PlayMemories Mobile for transferring content from Wi-Fi enabled Bloggie, announced in the U.S., to a smartphone and tablet.