OREANDA-NEWS. December 22, 2011. Recently, Agricultural Bank of China (ABC) and China National Art Gallery held the opening ceremony of "Bund Art Center" at the ABC Private Banking Headquarter which was located at "No. 26 Bund" in Shanghai. Mr. Cai Huaxiang, Vice President of ABC, Mr. Yang Xiaoyang, President of China National Art Gallery and Mr. Wu Cheng, Deputy District Governor of Huangpu District participated in the event.

China National Art Gallery is a public welfare institution directly under the leadership of the Ministry of Culture, containing the precious Chinese art and artistic resources and master painters. Aiming at creating top art service platform for ABC private banking customers and providing services on Art collection, appreciation and consulting, the Bund Art Center is another important and featured value-added service launched by the ABC private banking. In the future, the Center will hold painting and calligraphy art salons and art exhibition tours, providing the customers with the opportunities for creative exchanges with the famous artists so as to rendering professional services for the customers on appreciation and collection of artworks.  "This is a value-added service provided by ABC through the integration of external resources and the coordination with third party professional institutions in an effort to satisfy the diversified requirements of the private banking customers," said Mr. Zhou Hongliang, the General Manager of Private Banking Department of ABC.

Established in September 2010 in Shanghai, the Private Banking Department of ABC is the second private bank with exclusive financial license in the country approved by the regulatory authority. At present, the ABC private banking has established a wealth management team integrating wealth advisors, experts group and branch account executives, defining the '1 + N' customer service mode. Through the integration of internal and external advantageous resources and the provision of customized product and service plan for customers, multi-sectors as financial management, assets management and advisory service etc. are covered; cross-border financial services are created jointly with foreign banks; the four featured value-added services in health regimen, life leisure, business communication and humanistic education are introduced; various prominent and featured customer-related events are carried out; the private banking customer hotline is opened in an efforts to promote customer experience.

So far, with a financial assets compliance customer's number over 29,000 in the whole ABC, assets under management close to RMB340 billion as well as the fast growing of the customer's number and assets under management of the private banking, the operation of the private banking has stepped into a brand new era.