OREANDA-NEWS. December 22, 2011. Aiming at market needs and extending advantages of benefits creation, Wisco quickly transform the use of sophisticated silicon products in space flight and aviation to home application sector, not only increasing sales, but also spreading “Wisco made ” into thousands of households. To deeply link technology advantages with market advantages has brought optimization and adjustment of products structure for Wisco, furthermore, it generated remarkable economic benefit.

By means of introduction, assimilation and autonomous integration and innovation, Wisco succeeded in promoting decades experience of silicon production to become leading technology advantages in silicon sector, with products applied in high end fields covering space flight and aviation, precision instruments, especially in the key aerospace project of the Shenzhou spacecraft launching, Wisco supplied high end silicon steel used for core parts which proved good effect and performance.      

The fact that application in space flight and aviation marks sophistication and great quality of product, but is hard to form economies of scale due to rare demand as from dozens tons to hundreds tons, raised an topic to transform technology advantages to market advantages for Wisco. Facing this challenge, Wisco Business Division proposed a strategy of adjusting product structure, following by developing new products, occupying new markets and creating new benefits.  

In recent two years, the state has been pushing to adopt compulsory standard of energy saving, requiring low energy consumption and electricity saving on civil air conditioner. Propelled by national policy, large scale air conditioner manufacturers home and abroad with sale in China are all updating their products, to apply new generation of high efficient frequency conversion compressor. Since huge market demand brings giant business opportunity for silicon steel application, Wisco seized the opportunity, gave full play to technology advantages, aimed at development trend for downstream industries, proactively approached market, joined hands with clients to develop new product, and transform application for silicon steel from high end space flight and aviation into precision compressor parts of high grade frequency conversion air conditioner.

Silicon steel used for high grade frequency conversion air conditioner won great reputation after being put on the market, with feedback from consumers praising Wisco products by stable performance, reliable quality and obvious energy saving, and Wisco got orders with quantity jumping from hundreds tons to thousands even tens of thousands tons. As per statistics, in the first ten months, sale of silicon steel used for high frequency conversion air conditioner compressor totally reached 37 thousand tons, covering four great brand air conditioner compressor manufacturers. “Products made by Wisco” rapidly accessed thousands of households, and produced brilliant economies of scale and market efficiency.