OREANDA-NEWS. December 21, 2011. DIXY Group, one of the Russia's leading retailers of foods and everyday products, has announced the successful development and launch of its new corporate website.

After a design makeover by Saatchi&Saatchi Russia, the company's revamped online presence aims to reach as wide an audience as possible, from customers to investors. Moreover, it accomplishes DIXY's main objective: creating a more shopper-oriented experience. Customers in areas served by DIXY can now discover the latest special offers and sales, as well as get the addresses of local stores using an instant search service powered by Yandex.Maps. Investors may find essential corporate information, including financial reports, company news, and share prices. There are also sections for current and prospective business partners, as well as those interested in joining the DIXY team.

The website's new look is the product of a joint effort by Saatchi&Saatchi and Sterno.Ru, with the latter handling the coding and technical aspects of the project.

Danny Perekalsky, DIXY Group Marketing Director, explained:

"The new website reflects both the company itself and its stores - it's clear, simple, and convenient. We think we've created an extremely informative online resource that will allow us to better interact with our customers and partners. Meanwhile, we'll continue to develop this means of communication over the next year in order to provide higher-quality service and increase customer loyalty."

Anna Fedoruk, Sterno.Ru CEO, added:

"Dixy Group's approachability and openness to dialogue made it a pleasure to work with them on this project. The new website is rich in color and content, as well as user-friendly. More developments are yet to come - social networking and loyalty program integration are in the works."