OREANDA-NEWS. December 7, 2011. GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia.
Romania

GfK Romania recently became the provider of a standardized currency in the newspaper and magazine segment for the Romanian advertising industry. For the syndicated Romanian national readership survey, a total of 13,500 interviews per year will be conducted on the response to approximately 150 printed media. The survey is contracted for the next three years.

GfK Romania has also been selected as the official organization for the radio monitoring service for the next two years at least. GfK will record each and every ad spot that is broadcast on the country’s major radio stations. Both the national readership and radio monitoring projects are being conducted by GfK on behalf of the Romanian circulation auditing office, BRAT.

GfK will be performing the comprehensive syndicated radio audience survey for the Association for Radio Audience from January 2012 until December 2015. Three waves will be carried out per year, asking a total of 13,500 consumers about their radio consumption on the previous day.
Ukraine

From the beginning of 2012, GfK Ukraine will be measuring the official national radio audience figures for next three years. Each year, 47,280 consumers aged 12 to 65 in towns with a population over 50,000 will be surveyed about their radio consumption.

GfK Ukraine has already held the official contract for electronic measurement of television audiences since 2002. In the TV panel, 2,540 representatively selected households, comprising 6,450 individuals, report the programs they watch on a daily basis.
Belarus

GfK will also be providing the currency for local TV audience research in Belarus. GfK won the public tender organized by the Association of Advertising Agencies of Republic Belorussia, ARO. Based on ARO’s decision, GfK is now preparing the first electronic TV audience research in this country. Belorussian television audience measurement will be launched after finalizing the technical and research parameters together with leading local TV groups and largest sales houses.
Russia

Next year, GfK Rus will be introducing a comprehensive nine-country survey on the internet consumption of Russian-speaking users living outside Russia. This tender was held by Mail.ru Group, which is one of the major players on Russian internet market. The main goal of the study is to understand the potential of the provided services, including email and social networks, in Armenia, Azerbaijan, Georgia, Germany, Israel, Kazakhstan, Moldova, Turkey and Uzbekistan.

Dr. Gerhard Hausruckinger, member of the Management Board of GfK SE with responsibility for the Media sector, is proud of the many new media research contracts that GfK has won: "Central and Eastern Europe continues to be a key growth region for GfK, especially the new media markets in these countries. The current initiatives once again show the inherent trust that that the media industry in this region has in our experience and innovative measurement technology.”

Further information: Stefan Raum, Global Head of Audience Tracking at GfK, tel. +49 911 395-2939, stefan.raum@gfk.com
The GfK Group

The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. GfK, one of the leading market research organizations worldwide, operates in more than 100 countries and employs over 11,000 staff. In 2010, the GfK Group’s sales amounted to EUR 1.29 billion.