OREANDA-NEWS. December 5, 2011. Mobile TeleSystems OJSC (“MTS” or the “Company” – NYSE: MBT), the leading telecommunications provider in Russia and the CIS, and Samsung, the world’s leading supplier of consumer electronics, announce the launch of Samsung Smart TV sets and Blu-ray players with in-built access to multimedia entertainment portal Omlet.ru

Omlet.ru from MTS, an interactive store with a great selection of legal video content, is now available to owners of Samsung Smart TV sets and Blu-ray players.

Inna Shalyto, CEO of Omlet,ru, commented, “Omlet.ru is currently available in almost every ’smart TV‘ with Internet access on sale in Russia. With a user-friendly interface, a variety of pricing options, and accessibility from any device – home television set, personal computer or smartphone – Omlet.ru brings legal movie content to Russian consumers in a fast, convenient and affordable way.”

Sergey Pevnev, Samsung Electronics Marketing Director, Russia and CIS, highlighted, “Russian consumers are increasingly choosing TV sets with Internet access. By partnering with major Russian content providers and launching applications in Russian, we strive to provide users with a menu of choices that meet their very different interests and needs. We are particularly focused on offering our customers the best video-on-demand services like Omlet.ru, given its modern interface, extensive content portfolio and competitive prices.”

Samsung Smart TV can streamline a movie at a price from 35 to 75 roubles. The movie will be available for 48 hours after the first viewing.