OREANDA-NEWS. December 02, 2011. Beer brand "Tolstiak" announced the results of its promo action – the winner got a country cottage.

This summer beer brand "Tolstiak" organized a large-scale promo action “Beer is the best companion for life in a country cottage”. The main prize totally corresponded to the generous soul of Tolstiak – the winner became the owner of a cottage.

Participants were invited to propose their own version of ‘tolstost’ - a simple and positive saying, which can be used in every-day life. The other day the best saying was chosen - “It’s doesn’t matter which year is now – the Year of Black Dragon or White Tomcat, really important is that every year we live under the sign of Tolstiak Dobroye”. This slogan was created by Pisarchuk Olga Aleksandrovna from Novorossiysk. Soon this saying will become really popular as it will appear on New Year beer labels.

“I really strived for victory and took part in the action from the very beginning. I am extremely glad to be the winner. Many thanks to organizers for an interesting action and for the highest mark of my creativity! They gave me more than a cottage, they made the whole family happy,” – commented Olga.

The competition for the main prize was very active. About 20 000 participants from more than 70 cities took part in it. Almost every participant got a prize. Every day participants had a chance to win either stock of beer for a year or 100 rubles to a cell phone account. Every week the winner of creativity contest got a TV-set. All I all, the participants of the promo action got more than 26 000 prizes.

All sayings are published at www.tolstiak.ru and the most impressive slogans will be printed on “Tolstiak” packages next year.