CTC Media Launches iPad Application
OREANDA-NEWS. November 29, 2011. CTC Media, Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media company, announced the launch of a CTC Channel application uniquely designed for the iPad as well as an updated version of its iPhone application in conjunction with Videomore social television network (www.videomore.ru), reported the press-centre of CTC Media.
The iPad application mirrors all the new functionality now available on the iPhone application, and provides users with access to the most popular CTC content available on the “Videomore” media player.
In addition to the standard search, video and TV program viewing functions, and the ability to switch between the “Most Popular Content”, “Series”, “Shows” and “Programs” sections, users also have access to:
Over 1,000 hours of content;
Program reminders – users can set reminders, which will be sent to their mobile phone 15 minutes prior to the start of their favorite shows on-air;
An improved live check-in function – users can now share information about what they watch with their friends.
The application also contains a merchandising section where users can purchase goods branded with their favorite CTC characters and series.
Viacheslav Murugov, Chief Content Officer of CTC Media, Head of the CTC Channel: “We did not try to compete with the Internet when everyone was saying that it was going to lead to the end of the television. Instead, we have found ways of embracing it and we are very pleased with the results we are seeing. Being able to watch your favorite TV show on a Smartphone or iPad almost everywhere as a result of the spread of mobile Internet networks is great. It basically means that you always have access to your television set. It goes without saying that we will continue developing our new media products. Our iPhone and iPad applications are only the first but nevertheless very important steps towards achieving our new media goals.”
Anna-Maria Treneva, Chief New Media Officer of CTC Media: “The number of people who install our application on their iPhones has doubled in the last three months, and we believe that the app’s popularity and demand will continue to grow with the release of the latest version. Furthermore, the new app contains premium content that can be bought through iTunes from directly within the app. We are planning a number of improvements to the application to make it even more functional and user-friendly. In particular, we plan to refine the interface and its layout in the near future and enable notifications to be sent when new programming is available to view”.
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