OREANDA-NEWS. November 29, 2011. This autumn "Klinskoye" beer brand has successfully launched "Motion in K Style" promo campaign.

The brand concept remains invariable – an appeal to easy-going dialogue among friends. You may think up everything possible in a cheerful company of people like you! In an office, at home, on vacation or at a party – friends are capable of a great deal.

www.tusovka.ru website, developed specially in support of "Motion in K Style" advertising campaign, offers the action participants to show their skills of extreme driving in a fascinating "K Racing" online game.

The game concept is based on recklessness and sports interest. Users are offered to "drive" invented vehicles: ordinary subjects in real life may unrecognizably change in a virtual reality. To overtake a friend on boosted up bath or on an office chair? With "Klinskoye" it is as easy as a pie! A player can choose individual or team race – for more excitement. Collecting promo campaign codes and exchanging them to virtual "K" currency, users can renew their "auto fleet" by buying the coolest vehicles or improving the ones they already have. The game is designed in such a way that, having started a race, it is difficult to stop until you come up to the final stage.

Participants of all-Russian action and online racers will get "Klinskoye" packs and valuable prizes.

"The game potential has already exceeded predicted results – since its start on October, 2011 "Motion in K Style" have attracted more than 120 thousand people from various cities of Russia", comments Kirill Astashkin, "Klinskoye" brand manager. "40% of them are the registered users who have played "K Races" and certainly have got only positive emotions."

The action will take place up to December,1st. You still have some time to join "Klinskoye" and its friends!

The promo site and the game are designed by the digital agency of ORANGE Group.