OREANDA-NEWS. November 22, 2011. On November  starts a new national image campaign of Credit Agricole in Ukraine “My bank is Credit Agricole. It makes sense”. The campaign shall last till 21st December of the current year. Among the main communication channels are: TV, billboards in the biggest cities, press, Internet, reported the press-centre of Credit Agricole. 

The campaign shall help the brand Credit Agricole to become more recognizable in Ukraine, to strengthen devotion of the people to the French bank, to secure the position on the market and increase loyalty of the existing customers.

For a stronger effect, a successful actor and businessman Gerard Depardieu was invited to realize communication on behalf of the bank, who by his own example recommends using the services of Credit Agricole. Depardieu symbolizes an active life position and professionalism on a shooting stage as well as in his life for many generations, and this fact reasons the bank choice in favor of the actor. Besides that the bank and Gerard have much in common:

Credit Agricole is a №1 bank in France, and a long standing leader in financing agriculture and wine-making. Credit Agricole Group is a stronghold of financial stability and prosperity for 54 million of clients in 70 countries.  Depardieu knows much about agriculture, owns a wine-making business and 100 ha of vineyards.

Gerard Depardieu knows Credit Agricole very well. More than one generation of admirers of his genius from France and from all over the world considers his advices.

Both the actor and the bank believe in the perspective of Ukraine and connect long term business plans with the country.

Many things make sense for the actor: acting, painting, own a restaurant, vineyards and wine-making. Only such a profound personality is able to bring the values and sense of Credit Agricole group to the consumers, the group which is a symbol of financial strength in France since 1894.