OREANDA-NEWS. November 1, 2011. Reliance Infrastructure Ltd., the largest power distributor in Mumbai, unveiled the YES Anthem; a song dedicated to the movement of Energy Conservation.

The song christened as YES Anthem was launched at an informal event at the City International School, Oshiwara, Andheri (West) today, where a group of students along with the band that composed the YES Anthem and other students sung the same together and took a pledge to save energy. With this, the YES Anthem has become the first ever such attribution and acknowledgement towards the cause of Energy Conservation.

While elaborating the need and logic behind creating a dedicated song for energy conservation movement, Spokesperson, Reliance Infrastructure Ltd. said, "We need to act now and together only to save mother earth and create a sigh of relief for our future generations. It is our moral duty. Kids at their tender age love anything that is playful, interesting and easy to understand. YES Anthem is easy and rhymes well hence it will be loved by the kids."

He further added, "The subject energy conservation has a tremendous depth and has inbuilt complexities, due to which, we are little bit negligent in practicing it in our day to day life. We therefore understood the need and have endeavoured towards creating a message of energy conservation in a fun and interesting manners and popularize YES amongst the children and their immediate contact groups."

YES, sounding to be highly positive in its name itself is an initiative by Reliance Infrastructure Ltd. where the Company is undertaking several programmes to inculcate energy saving habits among the kids at a tender age. The YES Anthem is one of such initiatives, which connects one and all to the community in energy saving drive. The anthem is viral will have a viral effect and is expected to be picked up by many in the run.

The YES Anthem has been written and composed by Copyright team, Encompass Events Pvt. Ltd. and Traveling River Band presented the same.

YES is among RInfra's many CSR initiatives targeted towards young people, who become core influencer in advocating the cause of energy saving. The program, started in year 2009, has successfully reached out to almost around 70,000 children in 120 schools, across Company's licensed distribution areas in Mumbai.

YES program has been designed keeping in mind the need of the hour that calls for all individuals to take action and make a conscious effort to save Mother Earth from disruption. YES program 2011 - 12 will have innovative concepts like YES Anthem, 11th Innovative Idea Contests, and Donate Electricity, in addition to the conventional aspects of school activities, conducted during last two years.

To reiterate, as a part of its several ongoing activities to educate consumers and widely spread importance of energy conservation, RInfra, in the past, had initiated several campaigns like "I Will, Mumbai Will"; distribution of energy efficient gadgets etc., among consumers.