OREANDA-NEWS. October 31, 2011. Uniastrum customers are not required to apply for a special card in order to take advantage of the preferential benefits available under the program. All discounts and bonuses come automatically when paying for a product or services using a Uniastrum Visa or MasterCard. Also, the products and services offered by companies taking part in the scheme cover all areas, which means that cardholders can look forward to exclusive benefits in stores, cafes and restaurants, as well as healthcare, education, sports and many other establishments, reported the press-centre of Uniastrum Bank.

Companies participating in the initiative are identifiable by a special sticker bearing the logo “Bank Privilege Program” and specifying the amount of discount offered. The stickers are displayed at outlet entrances or at checkouts. The Bank’s loyalty program will run in Moscow, Saint Petersburg, Rostov-on-Don, Novosibirsk, as well as in other major Russian cities. It is anticipated that, in total, participant companies will make available more than 1,000 special offers. For more details on the Privilege Program and a list of companies included in the scheme visit http://www.uniastrum.bpponline.ru/

According to figures released by RosBusinessConsulting news agency for the first half of 2011, Uniastrum ranks 15th among Russian banks by the number of cards in circulation. The lender’s card mix features over ten product groups, each of which can be employed for a variety of functions. Uniastrum cards offer both convenience and ease of use, thanks particularly to the Bank’s extensive network of in-house ATMs and payment terminals, which currently number more then 700.

“Uniastrum cards are coming to replace a whole number of discount cards,” notes Vasily Kuznetsov, Deputy Chairman of the Bank’s Management Board. “We are pleased to offer our customers not only a high-quality and convenient service, but also a rich range of discounts and bonuses.”