OREANDA-NEWS. October 28, 2011. The IOC Global Partner Coca-Cola has played a part in organizing and staging the first All-Russia rally for Olympic Movement volunteers, by providing the refreshments for all attendees. Around 250 volunteers, from 14 regions of the Russian Federation and all 26 Sochi 2014 Volunteer Centers, were in attendance.

The rally featured a variety events throughout its busy 4 day schedule and  volunteers attended numerous seminars and training sessions, took part in contests and master-classes, visited the Olympic venues, and hosted a "Sochi's Got Talent" show.

The Olympic Movement volunteers were particularly thankful for the refreshments provided by Coca-Cola due to the warm weather conditions in Sochi over the course of the event.  The All-Russia rally was also attended by representatives from the London 2012 Organizing Committee (LOCOG), who joined forces with members of the Sochi 2014 Organizing Committee to select the best Russian volunteers for volunteer roles at the London 2012 Olympic Games.