CTC Media Launches Women Portal
OREANDA-NEWS. October 28, 2011. CTC Media, Inc. (“CTC Media” or “the Company”) (NASDAQ: CTCM), Russia’s leading independent media company, announces the launch of its women’s portal under the Domashny channel brand (www.domashniy.ru), reported the press-centre of CTC Media.
Domashny is the first thematic TV channel for women in Russia and its program grid features shows that are both interesting and practical. Domashny continues to evolve as a channel and its development has been rapid. Nowadays, the channel delivers programming that is diverse in terms of its genres and themes, and it remains a TV channel that is very much in demand as its programming is closely aligned with the values of its audience, where home comforts and the well-being of their loved ones are priority.
The Domashniy.ru portal is an online resource aimed at women aged 25-45 and its content scope goes beyond the one of a typical TV channel website. As well as containing exclusive articles and providing advice by recognized experts and popular presenters, the portal gives access to unique video content and Domashny’s extensive program library which includes the ability to watch shows in catch-up mode immediately after they have been aired on the Domashny TV Channel. All of these capabilities combined give the portal a competitive advantage and a unique position among Internet portals exclusively for women in Russia.
Domashniy.ru serves as an online lifestyle encyclopedia. It offers an open and friendly means of communicating with like minded users, it provides an ability to share useful information, it is a way of harnessing one’s creativity and it gives users a feeling of tranquility and inner harmony that enables them to enjoy every day life.
Natalia Bilan, Head of Domashny Channel, commented: "The Internet is an ideal platform for socializing, and it provides a very comfortable and convenient forum through which one can participate in discussions concerning simple life events and topics, read horoscopes or make routine enquiries. The web is also the perfect place to visit if you want a short break to read the news or stories of all kinds or if you want to seek advice or wish to share experiences with others. The site’s combined abilities as well as the level of interaction and access it provides to Domashny’s library and content produced specifically for the portal makes this a very exciting project and we believe it has a big future."
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