OREANDA-NEWS. October 27, 2011. In Autumn the first Rosbank’s advertising campaign is launched, based on the new brand platform of the bank’s main shareholder – Societe Generale group. The campaign is focused on the idea of reference banking.

This campaign is part of the Ambition SG 2015 transformation program, whose goal is to make Societe Generale the reference for relationship banking. Begun in 2010, Ambition SG 2015 plays out in multiple projects around customer satisfaction, a new culture of management and the optimisation of the bank’s operational model.

In France and other countries the new signature vis-a-vis customers and clients is “Building Team Spirit Together”. The campaign has been adapted for Russia by TBWA.

Rosbank’s signature could be translated as “Together we are stronger”. This promise gives a complete sense of the modern relationship that the bank is building with its customers and employees. The bank is building relations based on partnership, mutual support and team spirit.

The first stage of the campaign starts in all regions of Russia on October 15 and will last till December 31, 2011. The campaign uses all main communication channels, such as TV, radio, print and on line media, outdoor.

Customer relationship will always be at the heart of this service. This conviction is the basis of the new Group signature. The promise of building team spirit together gives a complete sense of the modern relationship that the bank hopes to build with its customers – a balanced, long-term relationship where the bank works alongside its customers to help them succeed in their projects and to progress with them. "Building team spirit together" is also the internal motto for the transformation undertaken by the Group. Combining skills, initiating synergies, pooling resources and best practices, to ultimately improve the company’s customer service – the message is as rich in meaning for employees as it is for customers. Team spirit is a universal value, it has the potential to unite all of the Group's employees throughout the world, - comments Pavel Nefedov, Director of Rosbank Corporate Communications and Advertising Department.