OREANDA-NEWS. October 20, 2011. A promo action – Ingosstrakh Insurance Company ‘Be Healthy’ club - was launched in one of the Moscow offices of the insurer. The event is focused on sharing ideas of healthy lifestyle and held for retail customers of the company.

‘Be Healthy’ club will be open to the insurer’s customers in the sales office located at 10 Bolshaya Tulskaya, bldg 9. Here, in the customer zone, each Saturday, 12:00 to 16:00 till the end of November, visitors will be welcomed by project promoters. They will inform all guests in details on possibilities of joining the Club, advantages of voluntary medical insurance with Ingosstrakh Insurance Company and give some practical advice on how to build up physical activity and health.

A fitness coach will be working in Ingosstrakh Insurance Company ‘Be Healthy’ club during the campaign to consult the visitors on ways of intensifying their physical activity that do not entail drastic changes in life pattern, and will demonstrate advantages of innovative Swiss MBT footwear that builds up muscles and joints. MBT products are distributed in Russia through Payana Obuv - exclusive supplier of Swiss footwear and the partner of Ingosstrakh Insurance Company. The guests of the club will be able to try the new generation footwear and experience themselves its inimitable properties.

The insurer prepared several pleasant surprises for its customers within the promo action. Those who joined the club by November 12, 2011 will be entitled to 10% discount certificate to purchase VMI products ‘Basic’, ‘Standard’, ‘Optimal’, ‘Premium’, ‘Platinum’ from the company’s employees at Ingosstrakh Insurance Company office located at 10 Bolshaya Tulskaya, bldg 9. The certificate will be valid through December 15, 2011.

Thus one of the key goals underpinning Ingosstrakh Insurance Company Be Healthy club is to encourage healthy lifestyle and use the project as a perfect opportunity to show customer care. ‘The club will associate our customers around the idea of careful attitude to their own health which is significantly contributed to by the voluntary medical insurance of Ingosstrakh Insurance Company’. The company sells VMI products that protect financial interest of the insured in the case of illness. At the same time both little and adult patients are given quality medical assistance by highly qualified officers of medical institutions’, comments Vadim Yurko, Marketing Manager, Ingosstrakh Insurance Company.