OREANDA-NEWS. October 20, 2011. Tata Housing Development Company (Tata Housing), India’s fastest growing real estate development company, was shortlisted to be part of Power Brands, a research-driven power book of India’s most powerful brands. A brand bible which garners the country’s most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers making them their most favourite brands.

Commenting on the achievement, Brotin Banerjee, CEO and MD, Tata Housing, said, "At Tata Housing, it’s our constant endeavour to create benchmark projects across all segments on a pan-India level, based on the consumer’s needs and requirement. This recognition is a testimony of our success in providing the best-in-class projects and being able to efficiently and creatively market the same. We are extremely happy to receive this recognition and it will strengthen our commitment to create landmark projects across the country.”

Power Brands is the pioneering project in India on the most powerful and strong brands across all industries and sub-industries. The project is a research-oriented summation across industries chosen by the Indian consumers. Power Brands is an annual property based on research with the consumers to select the most powerful brands.

Power Brands represents India’s most powerful brands, which have emanated as a result of the intense and powerful perceptions chiselled inside the minds of Indian consumers. It is a manifestation of India’s most superlative brands that have created cult followership for themselves amongst Indian consumers.

Power Brands, a listing of top 200 brands which have done incredibly well in India, is a compilation of top international and national brands. Every brand has a story to tell about itself and Power Brands has created such a platform where the most powerful brands of India can talk about how they have been open to a continuous change, customisation and mutation of their strategy, campaign, branding, and even the logo to create the highest recall in the minds of the Indian consumer. The content is a complete profiling of the top 200 brands by mentioning their success story with the theme 'evolution to revolution'.