Tata Power Club Enerji Bestowed with Asian Leadership Award 2011
OREANDA-NEWS. October 12, 2011. Initiative is conferred international recognition in the 'environmental leadership' and 'best practice in corporate social responsibility' categories
Mumbai: Club Enerji (previously known as Tata Power Energy Club), Tata Power’s nationwide energy conservation movement led by schoolchildren, has been bestowed with the ‘Environmental Leadership Award’ and ‘Best Corporate Social Responsibility Practice Overall Award’ by Asian Leadership Awards 2011, at
The Asian Leadership Awards are hosted by the Asian Confederation of Businesses. The awards are dedicated to high-level knowledge exchange through thought leadership and networking amongst decision-makers across industry segments in
The awards are judged by an independent, hi-calibre jury of professionals from across
Speaking on the recognition, Anil Sardana, managing director, Tata Power, said, “We are delighted to see Club Enerji being felicitated on a global platform once again. The programme has been very well received by the schoolchildren and has become a national movement. We are now aiming to raise the bar and take it to a higher level of resource conservation.”
Club Enerji has been recently recognised as the ‘Best Marketing Campaign of the Year’ by CMO Asia Awards 2011, ‘Most Innovative Campaign’ at the
This award is a further shot in the arm for the campaign that is extremely active and encourages the whole family to practise energy conservation in their daily lives in various cities —
Today, Club Enerji has covered 400 schools, sensitised more than 2.8 million (28 lakh) citizens across the nation and over three million units of electricity have been saved, till date. The club is proud to have more than 19,095 Energy Champions and 32,257 Energy Ambassadors this year, who are spreading the mantra of energy conservation among people across various age and income groups. Today, there are 154 mini clubs across Mumbai, which are run by the schoolchildren with the aim to stop wastage of electricity.
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