OREANDA-NEWS. October 12, 2011. L&T Insurance announced today its foray into health insurance by unveiling its first health insurance product - my:health Medisure Prime Insurance, targeted at both individuals as well as families.

my:health Medisure Prime Insurance is a meticulously designed insurance solution that understands the family's unique health needs and defines a step-by-step plan to ensure it. This product aims at reducing the financial burden incurred by customers during a medical exigency and helps them concentrate on their recovery.

Speaking at the launch, Mr. Y M Deosthalee, Chairman of the Board, L&T Insurance said, "With sustained economic growth, consequent rise in standard of living and rise in cost of health care, need for health insurance is rapidly increasing. We, at L&T Insurance, are focused on offering state- of-the-art health insurance products to the Indian consumers. As part of L&T's ethos and philosophy of consistent and timely service delivery, we are also offering a unique, first-of-its-kind 'Response Time Commitment' to our consumers. We are confident that this product will provide a truly customized solution and raise the bar of customer expectation."

Mr. N Sivaraman, Director, L&T Insurance said, "Health insurance today has emerged as a critical part of day-to-day needs of people. With launch of this health insurance policy, we aim to fill the existing gaps in the health insurance space and enable consumers meet their healthcare expenses, effectively. This product offering is a milestone in L&T Insurance's commitment to introducing innovative insurance solutions to address the varying needs of Indian consumers. Our focus is on providing health insurance across the length and breadth of the country."

Mr. Joydeep Roy, CEO & Wholetime Director, L&T Insurance said, "my:health Medisure Prime Insurance has been designed after conducting extensive consumer research across various customer segments and geographies. Our policy recognizes that healthcare costs are different in different cities. Therefore premium for a small city is different from premium for a metro city for the same sum insured. Additionally, our policy is not constrained by any sub-limits on the amount that can be spent under various heads like room rent, medicines, surgery, etc. Further, the sum insured also automatically doubles on diagnosis of a critical illness. We have cashless hospitalization available across the country with Response time commitment. Our policy also provides features like fully paid pre-policy check-up at the comfort of the customer's home and many more customer friendly features and services to make sure that the terms are understood and claims are hassle-free."

my:health Medisure Prime Insurance will be available nationally through network of L&T Insurance's advisors and distribution partners along with 24 X 7 Claims Assistance.