OREANDA-NEWS. October 10, 2011. Tata Motors has associated with the world-renowned fashion designer, Rajesh Pratap Singh, for the Tata Manza. Mr Singh will partner with Tata Motors’ styling team which operates from its state-of-the-art styling studio, at the Pune facility. He will be helping the team to further enhance the design and stylise the interiors and exteriors of the Tata Manza.

Mr Singh's attempt in the Tata Manza design project is to achieve equilibrium between handmade and high-tech, where one enhances the other, providing real solutions, a pure aesthetic. Tata Motors will be developing 1,000 Tata Manzas (a limited-edition range), incorporating design inputs from Mr Singh.

According to Mr Singh, “It has been a pleasure and an honour for me to be associated with the Tata group, a proud Indian brand with values that inspire everyone in the industry. Tata Motors have an exceptional and dynamic young team that is going to change the way India drives. I am truly excited to be involved with this project.”

In February 2011, Tata Motors introduced the newly-refined Tata Manza series. The Tata Manza has been given a fresh, new look with refined premium dual tone interiors and fabric seats and exterior makeover, delivering class-apart driving experience in the sedan market. At Tata Motors, product development and upgradation is a constant endeavour. Mr Singh's rich experience in the fashion industry and thorough knowledge about design aesthetics will further help Tata Motors in enhancing the Tata Manza’s design.

Tata Motors has associated with the Wills India Fashion Week, and Mr Singh has designed an exclusive theme-based collection which will be showcased at the Wills India Fashion Week. The collection theme is inspired by a road trip which Mr Singh undertook in the villages of Orissa. Focussing on ikat and handloom textile weaves, some of the experiments are part of this collection. The show attempts to initiate a dialogue and thought process on what is the relevance of handloom in the country.

The theme of Mr Singh's collection will also be integrated on two specially-accessorised Tata Manzas, which will be the showstopper, on October 8, 2011, at the Wills India Fashion Week.