OREANDA-NEWS. October 10, 2011. CTC Media, Inc. (“CTC Media” or “the Company”) (NASDAQ: CTCM), Russia’s leading independent media company, announces the launch of an interactive subscription service to CTC Media content on VimpelCom’s IPTV platform Beeline TV, reported the press-centre of CTC Media.   

Its subscribers can now view content broadcast on the CTC and Domashny channels using a new application launched fr om Beeline TV menu. Beeline viewers will also have access to the most popular formats of the DTV channel, which will start broadcasting under the new “Peretz” brand in October 2011. CTC Media’s most interesting content can subsequently be watched at any time without needing to record them on a TV set-top box.

The CTC Channel offers its viewers popular series and programs such as “Daddy’s Daughters”, “Traffic Light”, “Go for It!”, “Good Jokes” and many more. Domashny’s fans can subscribe to “One for All”, “City Trips”, and “Cities of the World” through the Beeline TV application. DTV offers it viewers “Road Wars”, “Russia’s Mad Video” and “Russia’s Funniest Video”, all of which are being restyled for “Peretz”. A complete list of programs offered through the Beeline TV subscription service is available at tv.beeline.ru in the “Video rentals” section.

Anna-Maria Treneva, Chief New Media Officer of CTC Media, commented: “We believe that alternative TV platforms will enable us to turn some of our viewers into subscribers of CTC Media content on IPTV. The joint project with VimpelCom offers the most unique service currently available in the Russian market. The use of IPTV subscriptions is a part of our strategy to monetize CTC Media’s brands and content, and we intend to provide our subscribers with the most interesting series and programs.”

Andrey Eremichev, Mass Market Marketing Director for VimpelCom, commented: “This partnership with CTC Media makes us the first Russian provider of home digital TV, who can also offer a subscription service for popular TV programs through a special video application. The application gives our subscribers access to more than 1,000 episodes of CTC Media’s most interesting shows. This content distribution model has a great future as it gives viewers freedom of choice and the comfort of their TV. We certainly plan to extend the number of partners we have associated with Beeline and the amount of content available on the platform.”

To subscribe to the content of a particular channel via Beeline TV, users must enter their TV-set menu, sel ect “Subscriptions” and then select the Channel they wish to subscribe to.

Viewers can watch the first and the last episode of any series or show for free before subscribing. Monthly subscriptions are available for 99 rubles for CTC and 49 rubles each for Domashny and DTV. Once subscribed, content can be viewed an unlimited number of times.

The new subscription service is available to all subscribers of Beeline TV in all cities wh ere the service is available.