OREANDA-NEWS. October 5, 2011. The task of improvement of investment attractiveness of Ukraine's and the economy of our state for the external environment – is understood as the issue of strategic importance by many people today. I must admit that the reasons for skepticism about our investment climate and investment environment does exist, but if we passively sit and talk about the historical and other reasons for this situation, the situation will not change. Our company has chosen a different way. Despite the fact that we are not the key player in the state, that is able to fundamentally change the situation, we can affect the changes by taking certain organizational steps. We go to one country or another – to the West or the East – and popularize Ukraine with our own efforts. We popularize its capabilities and its attractiveness to foreign capital by organizing there investment conferences, investment seminars, etc. Naturally, we are also guided by our subjective interest – to promote our projects. But, one way or another, without changing the perception of Ukrainian investment environment abroad, we will not achieve success. Do we have victories in this direction? We believe that we do. We have implemented a number of investment projects with international capital, now we are actively working in Chinese direction – we plan to conduct the deals also with Chinese partners.

The results of consistent and tireless work of the whole society in this regard are very visible on the experience of China, the country that we presently start active work with. Celestial economy shows steady growth over the past 30 years, beginning in 1980. Such a stable dynamics is a phenomenal record indicator. To date, in this sense China has overtaken Japan and is the second largest after the United States. Moreover, the Chinese are actively financing the States by buying their bonds. In fact, we can already say with certainty that the Celestial Empire has become the world's dominant economic power.

At the same time, the country is very focused on promoting their own products and production of goods on its territory. The culture of interaction with external environment has already been formed in China, and they have a lot to learn from. Nor can 30 years of such growth be accomplished in the absence of skills, culture and willingness to civilized commercial communication. They win not only because of technology and low selfcost, but also because of everything else – all factors must work in order to move with such a dynamics.

The image of China, which was formed in previous years, is outdated. Until recently, our consumer thinking suggested that everything Chinese – is the common name for the products of poor quality or fake goods. We talked about China with irony, sometimes even with contempt. But if one looks at their economic indicators today, such attitude will seem irrelevant. The relatively low-quality products imported from China to Ukraine are only the question to suppliers and distributors who are engaged in their importation. In order to counter this flow with really high-quality Chinese goods, we have come to the idea of creation the China Mall shopping complex in Ukraine. The goods for such complexes pass strict selection. Such centers exist in many other countries, including European ones. They are big enough and are developed with the participation of state and Chinese business. This is another example of how Chinese society as a whole is working to change its foreign economic image.

Let's stop looking for somebody guilty in our problems. Lets on our own, each in one’s place, will begin to change the image of the country. Let’s take off the blinders and begin to change mentally, culturally, educationally, spiritually ... Let’s differently, more respectfully address ourselves and the environment.