OREANDA-NEWS. October 4, 2011. ITE Uzbekistan will become the first exhibition company in Uzbekistan to launch online visitor registration for its events. The company will introduce electronic registration this autumn, providing each visitor with a personal ID in the form of a barcode. The entire registration process will take place in real time using modern technology.

The statistical data obtained during electronic registration will include information about the job status and category of visitors. The online registration system will allow the organisers to quickly assess event attendance figures and analyse the effectiveness of advertising, which will enable the company to choose the right strategy for planning future projects. Online registration will also enhance the prestige and attractiveness of ITE Uzbekistan’s exhibitions, and improve the organisation of its events.

A mandatory registration form is used at the most advanced overseas exhibitions. The introduction of electronic registration is another important step by ITE Uzbekistan to provide statistical figures based on real figures. The first step was the introduction of exhibition audits in accordance with the rules of the Global Association of the Exhibition Industry (UFI).

The new type of registration will increase the number of trade visitors, and make the company’s exhibitions more professional and modern, and therefore more effective for visitors and exhibitors.