OREANDA-NEWS. October 3, 2011. Agency YOURBRAND has been chosen as a partner for a project on developing a new brand of the united exchange.

The project consists of several stages and some of them imply choosing a name for the integrated exchange, drafting brand positioning on the Russian and foreign markets, design of logo and corporate identity, etc. 

A project working group will be formed soon. Representatives of the MICEX and RTS Stock Exchanges as well as consultants of YOURBRAND will be included in the group.

The name of the integrated exchange is expected to be approved by the merger between MICEX and RTS and the logo will be presented in the first half of 2012.

YOURBRAND has a substantial experience in creating and promoting corporate brands for the largest companies including financial sector companies. Brands of RTS Stock Exchange, Gazprombank, Financial Corporation, "OTKRITIE" Bank, National Bank TRUST, Committee on Financial Literacy of the Federal Financial Market Service, TTK, Avtoradio, "Expert" magazine and others are among the projects of the agency.