OREANDA-NEWS. September 30, 2011. Recently, reporter learned that Generali China Life Insurance Company Ltd. (hereafter referred to as GCL) made comprehensive business intelligence platform successfully, which is providing all-around, multi-angle data support for the development of GCL. GCL is unique in the construction and application promotion of the platform and is one of a few insurance companies which have succeeded in operating the platform, reported the press-centre of GCL.

Business intelligence platform consists of data warehouse, inquiry reporting, data analysis, data mining, etc. It turns voluminous data into knowledge, providing enterprises with decision support of business management. As a capital-intensive, data-intensive and information-intensive insurance company, GCL always upholds the concept of “Technological GCL”, and officially unveiled its comprehensive business intelligence platform in May, 2010.

After continuous construction and innovation, with advanced data extraction and presentation, the platform provides data support and service for business operation and management in a lot of areas such as key performance indicator, marketing incentive, risk control, operation management, finance, actuarial science and market analysis.

The platform also possesses the function of visual dynamic data presentation. The management and business-support staffs from GCL headquarter and branches can read all kinds of information easily and clearly via dazzling dashboard and visual diagram. In addition, through virtual private network, they can access the business intelligence platform with tablet PC or smartphone anywhere anytime and monitor real-time sales and management information.

It is told that GCL will continue to innovate the business intelligence platform. In the future, it will play a more important role in customer analysis, claims analysis, precise marketing and so on.