Bank of Moscow Launches New Advertising Campaign
OREANDA-NEWS. September 28, 2011. The Bank of Moscow has announces the start of a new campaign advertising retail credit and deposit products.
The main focus of the country-wide advertising campaign launched in September on TV, billboards, the press, Internet and radio, is on TV advertising. The commercials will be aired on the national channels: First Channel, Rossiya1, Rossiya24, STS, REN TV and Domashniy. Within the scope of the advertising campaign, three commercials will be broadcast — supporting the Bank’s credit products: new cash loans and QUICKloans. The campaign will continue until the end of the year.
"In the new Bank of Moscow advertising campaign, we have tried to take into consideration with the Bank’s best traditions — its readiness to help its clients by offering quality financial products. Another task we set was to emphasize our new status as a VTB Group bank", commented Evgeniya Mamsurova, Vice-President of the Bank of Moscow.
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