OREANDA-NEWS. September 12, 2011. Dobri Liky, a chain of social pharmacies established in September 2010, has expanded over the year of its existence and now includes 73 pharmacies and points of sale in Donetsk and Donetsk region. The product range of each outlet is tailored to meet the needs of people living in specific areas and is growing continuously.  The company's turnover is rapidly increasing owing to modernisation of the pharmacies and cuts in prices.

The first pharmacy was opened on 9 September 2010, and just in a year a number of outlets grew to 73: 39 pharmacies, 32 points of sale and 2 pharmacy kiosks. Expansion of the chain, modernisation of the pharmacies, low prices and attentive staff have won the trust of many customers.

The turnover growth demonstrates that the company has chosen the right development strategy: product range expansion from 3,000 to 5,000 items, price cuts through intelligent logistics and effective supplier relations, staff training and work placement, procurement of cutting-edge equipment and favourable locations.

Being a socially responsible company, Dobri Liky gives drugs on discount prescriptions and provides services to the clients of occupational accident insurance fund in Donetsk region.

"A year ago we set a goal to build a socially focused pharmacy chain offering low prices, good-quality commodities and a wide product range, which is tailored for each pharmacy to meet the needs of specific areas," stated Yuriy Zolotaryov, Director of the pharmacy chain. "I think we've achieved it. In the near term we plan to expand our chain further and provide drug compounding services using individual prescriptions."